Move upmarket without becoming a machine

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The educator

Hey, I’m Sarah

I photographed weddings on the French Riviera for ten years. I started at the bottom of the market with one wedding booked my first season, no network, no one to introduce me. I finished at Villa Ephrussi de Rothschild, the Ritz, private villas in Puglia, with work published in prestigious magazines such as Vogue.

Nobody opened those doors for me. I built a website and an image so consistent that people found me and wanted me specifically. That site still brings me enquiries today, almost a year after I stopped shooting.

I stopped in October 2025, for health reasons. Which means I can now write about this work the way I could never write about it while I was still in it.

This is where I explain how a photographer gets chosen by a market higher than her own. Without a network. Without turning into a studio she no longer recognises.

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Latest stories

How many family photos should a couple ask for?

I remember a wedding where the group photo list never made it to the right person. Nobody had been assigned to call out the names, and nobody knew who was supposed to join who. The couple spent their entire cocktail hour standing up, lining up family groups, while their guests enjoyed the evening without them.…

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